At 44, I Wore A Gown All Night Without Tape, Boning Or Shapewear.
A note from a reader about the dresses from a small Australian boutique that hold themselves up, so you are not spending the evening doing it for them.
I used to think I dreaded formal nights because of the dress. It took me an embarrassing number of them to work out that I did not mind the dress at all. I minded everything that had to go on underneath it.
Think about what that actually involves. A strapless bra that is either too tight to breathe in or on its way down by nine. Shapewear, because the dress is cut close and unforgiving. Double sided tape across your chest, which you will be checking in the bathroom mirror twice an hour. And a row of boning down the bodice that makes sitting at a round table a decision rather than a movement.
That is four separate pieces of engineering, none of which you actually wanted, all of which exist for one reason: the dress has nothing holding it up.
Three weeks before a formal this year, I bought one that does.
What it is
It is a floor length gown in a deep emerald green, and the whole design turns on one detail. It is one shouldered.
That means there is an actual strap of fabric going over one shoulder and taking the weight of the dress. Not a strip of silicone, not a seam full of plastic boning, not tape. A shoulder, doing the job shoulders have always done.
Once the dress is held up properly, everything else can relax. The bodice does not need to grip you to stay on, so it does not. The fabric is a soft, light tulle that falls instead of holding a shape, and it drapes rather than compresses.
Down the open side there is a cascade of ruffles running from the shoulder through the waist and into the skirt, which is the second reason it works. A long vertical line of detail down one side gives the eye something to travel, and it is the dress doing that rather than a necklace, a wrap or a belt you had to go and find.
And the skirt is full and light, so you can sit at a round table for three hours and then get up and dance without a single logistical thought.
The emerald one. One shoulder, and nothing underneath doing the work.
A strapless gown is a dress that needs four other purchases to function. I had been buying the first one and resenting the other three for about fifteen years.
What happened on the night
A long formal. Drinks standing up, a seated dinner, speeches, and a dance floor that opened late and stayed open.
I went to the bathroom twice, both times for the usual reason, and neither time to check whether anything had moved. That is the thing I would like you to take from this, because I had not realised how much of those evenings I used to spend quietly auditing myself.
Two women asked me where the dress was from. One of them asked what I had on underneath it, and genuinely did not believe the answer.
“Nothing,” I said. “It stays up on its own. That is the point of it.”
→ See the dress collectionWhat changed
I was not trying to be the best dressed woman in the room. I wanted one evening where the dress was not a project. Three things I noticed, and I wrote them down because I knew I would want to remember.
1. A real strap changes everything below it. Once the weight is carried at the shoulder, the bodice is free to be soft. That is why this one can be light and draped where a strapless has to be tight and structured. It is not a different fabric choice. It is a consequence.
2. Asymmetry is the accessory. The bare shoulder on one side and the ruffle running down the other is the feature. I wore earrings and nothing else, because anything at the neck was simply competing with the dress.
3. Colour carries a room better than detail does. A deep emerald reads from across a hall in a way that beading and embellishment do not, and it does not catch the light badly in photographs the way a shiny finish can.
There are sixteen in the collection and they are not all gowns. Maxis, a lace one, a wrap waist midi, florals, a couple of plain blacks and a jumpsuit, if you have one of those evenings where a jumpsuit is the better answer.
Now, about the price
I want to talk about the price, because this is the category where I have historically done my worst spending. So I sat down and added up what one formal night has actually cost me in the past.
- The strapless gown I wore once and could not wear again, $320
- The strapless bra bought specially for it, $90
- Shapewear, because the gown was cut close, $60
- Double sided tape, a wrap for the cold, and a clutch, $70
- A dress from this collection, $89.99
And underneath, in slightly larger letters, the only thing I could think to write. …and three of those were just to hold it up??
They are a small boutique selling directly, which is most of the answer, and the rest is that it is on sale. Most of the collection is $89.99 instead of $224.00, and the discount stacks if you take more than one.
What I’d tell you if we were friends
If you had a formal in the diary and you asked me what to do about it, this is what I would say.
I would tell you to add up the whole cost before you buy the strapless one. Not the price on the tag, the price of the evening. The bra, the shapewear, the tape and the hour of your life spent checking all three. A dress with a strap removes the entire category.
I would tell you to let the dress be the detail. If it has a real feature — one shoulder, a cascade, a strong colour — then earrings and shoes is the whole of your job, and you are ready in ten minutes rather than an hour.
I would tell you to order two if you have more than one of these coming up, because the discount stacks — two is ten per cent off, three is fifteen, four is twenty — and because you cannot wear the same gown twice in front of the same people, which is the real reason this category costs what it does.
And I would tell you that delivery is free anywhere in Australia and there are thirty days to send it back, so you can put it on at home, sit down in it, and find out there rather than on the night.
If you have been dreading a formal, check what you were actually dreading. Mine was never the dress.
It was the four other things I had to buy to make the dress work.
— Maggie
The Occasion Dress Collection
- One-shoulder straps that carry the weight, so no tape and no boning holding it up
- Soft, light fabric that drapes instead of gripping, because it does not have to grip
- A cascade of ruffles down one side — the dress is its own accessory
- Full, light skirts you can sit through dinner in and still dance in
- Sixteen styles — gowns, maxis, lace, florals, plain blacks and a jumpsuit
Spring sale — most styles $89.99: buy 2 save 10%, buy 3 save 15%, buy 4 save 20%. Free shipping Australia-wide and a 30 day money back guarantee.
See which dresses are still in stock